By  on November 29, 2012

LOS ANGELES — Alternative Apparel, the Norcross, GA.-based contemporary t-shirt and basics brand, on Tuesday appointed Erik Joule as president and chief merchandisingofficer. Joule, who begins in the newly-created post on Jan. 1, will be based out of the company’s LosAngeles design office and report to chief executive officer Even Toporek and work closely with founder and chief creative officer Greg Alterman.

A native of France, Joule will oversee merchandising, design, development sourcing and brand marketing at the 17-year-old company, which has an estimated $100 million in annual wholesale revenues and distribution in 120 countries.

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