By  on November 3, 2013

Veronique Gabai-Pinsky, global brand president of Aramis and Designer Fragrances, BeautyBank and IdeaBank at the Estée Lauder Cos. Inc., tackled the topic of finding beauty at the core of transformation and driving change during a talk given Nov. 1 at TEDxTimes Square.

“Each morning in the fields of France, Turkey, India and more, flowers are picked by hand at dawn and transported in less than one hour to extraction houses to secure the purity of their scent — to protect beauty — so that miles away we can open a bottle of perfume and experience a second of pleasure,” said Gabai-Pinsky. “My passion and my work is in fragrance — I create brands, develop them and manage their business on a worldwide basis. It is an intense activity, very far away from the fields of flowers where it all begins. There is no real recipe for success, no formula. Everyone deeply involved in the business will tell you it is comparable to the movie industry, where you invest enormous funds before launch and you know after a week if you have a success or a failure. This model generates great uncertainty.”

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