By  on December 10, 2010

Estée Lauder has a new face and it belongs to Puerto Rican-born Joan Smalls, who will star in global advertising campaigns for the brand beginning in May 2011.

Smalls, a relative newcomer to the fashion world, made her catwalk debut in January, and has since commanded runways for Marc Jacobs, Derek Lam, Louis Vuitton and Prada, and been photographed by the likes of Mario Testino and Steven Meisel.

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