PARIS — Roger Vivier has appointed Gherardo Felloni creative director, with his first official collection to be presented in September.He succeeds Bruno Frisoni, the shoe guru who held the position for 16 years and is synonymous with the revival of the famed French footwear brand.Felloni, who is from a major footwear-producing family in Italy, began his career at Prada Group and has designed shoe lines for brands including Helmut Lang, Fendi and Miu Miu.He relocated to Paris 10 years ago to head up the women’s shoe collections at Dior — under then-creative directors John Galliano and Raf Simons, respectively — before returning to Miu Miu in 2014 as design director of footwear, leather goods and jewelry. This is his first job in the spotlight.Felloni in a statement described the house’s namesake founder as the “absolute reference in luxury shoes” and “master of modernity.”(Considered by many as the inventor of the stiletto heel, Vivier’s most iconic designs included the curved comma heel and the square-buckle patent leather black pump designed for the fall 1965 YSL Mondrian collection.)Felloni's mission at the house, he said, is to “develop it further, respecting its heritage and tradition while adding a contemporary and modern take, something Mr. Vivier has always demonstrated.”The announcement comes on the heels of other executive changes at the house, which recently named Violante Avogadro di Vigliano global marketing and communications director, a new post. She is to oversee the marketing, digital, public relations and partnership strategies of the brand on a worldwide level. Cristina Malgara, Roger Vivier’s longtime global communications director, recently left her position.
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