Since becoming chief executive officer of the Estée Lauder Cos., Fabrizio Freda has helped propel the company to unprecedented growth. Sales in fiscal 2012 gained 10.3 percent to $9.71 billion, growing at twice the rate of the global prestige beauty category. Here, Freda, an avid sailor who believes that businesses, like boats, need the wind behind them to gain momentum, describes how he positioned the company for optimum growth.

 

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