An overview of Fabrizio Freda’s methodical rise through the ranks of big business.
DATE OF BIRTH: August 31, 1957 PLACE OF BIRTH: Naples, Italy EDUCATION: University of Naples, Economics and Business Adminstrations - March 1981
WORK EXPERIENCE University of Naples, Assistant Professor of Business Administration: 1981-1982 PROCTER & GAMBLE: Brand Manager, Laundry, Cleaning, Paper and Food Division, Italy: 1982-1986 GUCCIO GUCCI S.P.A. International Director for Marketing and Strategic Planning: 1986-1988
PROCTER & GAMBLE: • Marketing Director, Health and Beauty Care Division, Italy: 1990 • General Manager, Health and Beauty Care Division, Brussels and Managing Director, European Teen Skin Category: 1992 • General Manager, Health Care Products, Germany: 1994 • General Manager, Health and Beauty Care Products, Germany: 1995 • Vice President and General Manager, Health and Beauty Care Products, Germany: 1996 • Vice President and General Manager, Laundry, Cleaning and Tissue Products, Italy: 1997 • Vice President, Italy and Greece MDO: 2000 • President, International, P&G/The Coca-Cola Company LLC: 2001 • President, Global Snacks: 2001
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