By  on July 26, 2011

Fashion Fair Cosmetics, the prestige makeup brand targeting women ofcolor, has named a new president, Clarisa Wilson, to head up itsestimated $40 million to $50 million global beauty business.

Carriedin 640 outlets globally, including Macy’s Inc., Dillard’s Inc., Belkand The Bon-Ton Stores Inc., the brand is owned by Chicago-based JohnsonPublishing Co. LLC.

Wilson most recently served as presidentof Carol’s Daughter; she plans to move to Chicago from New Jersey in thenext several months.

What attracted Wilson to Fashion Fairmost, Wilson said, was its “DNA. It’s an iconic brand and it’s awonderful opportunity to serve a market that’s absolutely dynamic andgrowing and exciting. It has been in business for 38 years,” saidWilson, who served as director of sales and marketing at JohnsonPublishing Co. for now-defunct Eboné Cosmetics from 1992 to 1993.

Wilsonsaid her first order of business is to “leverage the brand’s DNA intothe product line so there will be more fashion and color stories, and wewill take these stories to the Web site,” to be relaunched mid-August.

DesiréeRogers, chief executive officer of Johnson Publishing Co., said Wilsonhad been consulting with the firm for several months and that the nextnatural move was to name her president. Fashion Fair’s last president,Anne Sempowski Ward, left the firm in July 2010.

Earlier thismonth, Johnson announced it had partnered with J.P. Morgan Chase’sSpecial Investments Group, which invested an undisclosed sum into thepublisher of Ebony and Jet magazines. At the time, Rogers said the moneywould be used to fund projects including new in-store displays, as wellas a more comprehensive marketing plan and a new Web site.

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