Wednesday, April 2
This story first appeared in the May 9, 2014 issue of WWD. Subscribe Today.
Andrea Q. Robinson held court at the Ralph Lauren store on Madison Avenue in New York, as friends gathered to celebrate her book Toss the Gloss: Beauty Tips, Tricks & Truths for Women 50+. Well-wishers included David Lauren, Allen Burke and Allure’s Linda Wells. Standing behind an elegant glass display case decorated with a vase of pink peonies, Robinson signed copies of the book while guests sipped flutes of Champagne. Next up for Robinson: a product line geared towards the very women she’s written the book for. “It’s such an ignored market,” said the veteran executive, “and we have all the spending power.”