Flirt has signed “Glee” star Heather Morris as its Flirt ambassador.
Morris, who plays cheerleader Brittany Pierce on the popular Fox TV sitcom, will hold the ambassador spot through next fall.
The strategy, originated in 2004, is intended to match up-and-coming stars with the brand, which is owned by the Estée Lauder Cos. Inc.’s BeautyBank division. Past ambassadors have included Michelle Branch, Mila Kunis, Serena Williams and Vanessa Minnillo.
According to Morris, the partnership works on many levels. “Brittany is the biggest flirt on “Glee,” so there’s that — not to mention I’m obsessed with the Flirt makeup,” she said, naming a lip color named Tootsie as her favorite.
“Heather is a perfect fit for the Flirt brand,” said Julie Howard, senior vice president of global marketing and brand development for BeautyBank. “She’s fun, playful, young and talented.”
Morris’ first duties will be to promote All That Lash, a new mascara the brand will launch in February, and Luv-a-Licious, a scent that is set for an April launch. Morris will do in-store appearances and host an online contest to find a performer to appear in an online viral video for the brand. The contest will go live in February with the launch of All That Lash, and a winner will be announced in April to coincide with the launch of Luv-a-Licious.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
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@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia