By  on August 7, 2009

A group of local Miami Girl Scouts got celebrity treatment to kick off ECRM. Sally Hershberger, known for her trendsetting and expensive haircuts, demonstrated some of her tricks and tips to a local troop of 60 girls, 13 to 18 years old. Hershberger and company chief executive officer Lynn Emmolo had a special connection. They had both been Girl Scouts, too.

The idea for the session was sparked by ECRM’s founder and ceo Charles Bowlus. The girls got to learn about being entrepreneurs and about Hershberger’s hair care line. Many in attendance took the opportunity to join a social network site for the hair care brand on Facebook. Hershberger was assisted in a styling demonstration by Ruben Colon from the Sally Hershberger Downtown salon.

“The girls were very enthusiastic and engaged in the program,” said Emmolo. “Some were overhead as saying, ‘This is fun. I’m so happy I came.’ They were relieved that it wasn’t a boring lecture and loved the interactive nature of the presentation.” Several products from Sally Hershberger Professional Hair Care were used on troop members and an accompanying parent. Several manufacturers donated products to the Girl Scouts to sample during a mock trade show. Those companies included Blistex, Elizabeth Arden, Eos, Markwins and Bonne Bell. “With the help of Sally Hershberger Hair Care and other manufacturers, we created a unique event for the Girl Scouts of Tropical Florida,” said Bowlus. “It provided an excellent opportunity for the girls to learn the ins and outs of a trade show while also getting an inside look at the health and beauty care industry.”

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