In the two-and-a-half years since Caudalie founders Mathilde and Bertrand Thomas moved from France to the U.S. to grow their business, the brand has experienced a 35 percent growth in sales.
Success didn’t come easy, though. In a lively and frank presentation, the husband-and-wife team revealed the primary lessons learned about the brand experience U.S. consumers are looking for when it comes to skin care — namely, instant gratification, clear and concise brand communications and a compelling story.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"