By  on May 24, 2013

In the two-and-a-half years since Caudalie founders Mathilde and Bertrand Thomas moved from France to the U.S. to grow their business, the brand has experienced a 35 percent growth in sales.

Success didn’t come easy, though. In a lively and frank presentation, the husband-and-wife team revealed the primary lessons learned about the brand experience U.S. consumers are looking for when it comes to skin care — namely, instant gratification, clear and concise brand communications and a compelling story.

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