Frédéric Fekkai created a new category for beauty—prestige hair care—when he launched his eponymous brand in 1995, and he hasn’t looked back. After navigating adroitly through the ups and downs of life as an entrepreneur, Fekkai now has the power of industry behemoth P&G behind him—and the vision of creating a beauty megabrand to match. He may have the means to retire from active duty in the beauty industry, but, as he reveals in this wide-ranging interview, he most definitely doesn’t have the desire.
What’s your current assessment of the beauty industry overall and the hair category specifically? Where do you see the most opportunity? It’s a great moment. Hair has taken on more importance in beauty. People realize hair is not second to skin—it’s a vital point of beauty. If it’s not shiny, healthy, colorful, it’s a minus in our beauty flow. Retailers are also starting to pay more attention and are treating the category less as a commodity and more as a platform, and that is a plus.
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