The healing touch can comfort not only people but also ailing markets like geriatric Japan.
At least that’s one of a number of ideas at Shiseido’s award-winning research and development operation, which has been doing basic research into how the physical act of applying makeup and massaging the face through the use of skin care can ease the effects of dementia. In a recent interview in Tokyo, Youichi Shimatani, who heads up research and development at Shiseido, explained how the company used technology it codeveloped to gauge the amount of fingertip pressure required to have a beneficial effect. The information is used in developing products and services. The process affects the frontal lobe of the brain, which controls emotions. Speaking through an interpreter, Shimatani said tests showed that the brain becomes activated by touching the face during makeup application and administering facial massage in using skin care. In patients suffering from dementia, pressure from the finger tips increased pleasantness, tests indicated.
“I see things on the hanger and I’m, like, ‘I never knew that color worked on me.’ It’s things you necessarily wouldn’t choose to wear, but once you put them on, you see why Janie is who Janie is." — Lily Collins on working with former "Mad Men" costume designer, Janie Bryant on creating looks for her role as Celia Brady's in Amazon series, "The Last Tycoon." 📸@jilliansollazzo #wwdeye
EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
Michael Kors' $1.3B Jimmy Choo deal has the company squaring off with Coach Inc. as both seek to build American powerhouses. Coach bought Stuart Weitzman in 2015 and Kate Spade just two weeks ago, but Michael Kors' acquisition may be putting pressure on its rival in the new push for scale. #wwdnews (📷: George Chinsee)
Meet actress Lucy Boynton, who plays opposite Naomi Watts in the recently released Netflix series "Gypsy." Boynton stopped by WWD to talk about her upcoming projects and her nomadic lifestyle. Get all the details on WWD.com. #wwdeye (📷: @dandoperalski)