By and  on October 14, 2011

Johnson & Johnson, a quiet giant of beauty, is raising its voice. J.&J.’s beauty business was realigned in April, with all the skin care brands and the huge Johnson’s baby care franchise put under one roof and a new generation of leadership set in place. Stefano Curti, president of global skin care at Johnson & Johnson Consumer Companies Inc., sets global, long-range strategy in R&D, product development and marketing. Jeff B. Smith, president of U.S. skin care, is charged with devel- oping the domestic business, which is more than half the global total. Constantly collaborating in a two-tier reporting structure, the executives are pursuing growth avenues within categories of J.&J.’s dominant base in mass skin care, where the company claims a 26 percent market share in the U.S.


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