The Gap brand’s vice president and creative director, Dennis Leggett, a veteran of the chain, has departed after 14 years.
One source said Leggett became frustrated working at Gap, which has been struggling to regain market share and get more customers to shop its stores. A Gap spokeswoman had no further information on what triggered his departure or if he has a new job. Leggett was Gap brand’s second-highest-ranking marketing executive, next to Ivy Ross, executive vice president of marketing for the Gap brand and a former Disney Stores executive.
Separately, Laird + Partners, the creative agency that, since 2002, has created several major campaigns for Gap brand including spring 2010 and is working on the store’s black pants campaign hitting in August, might play a bigger role in the corporation’s efforts to revive the image. One possibility is for the holiday campaign. “We have not announced our holiday plans yet,” said the spokeswoman. “We have a long-standing relationship with Laird + Partners and we work with a roster of agencies, depending on the project. We don’t rely on any one agency of record.”
“I really can’t comment,” said Trey Laird, chief executive officer and creative officer of Laird + Partners, who formerly worked at Peter Arnell and Donna Karan. Since 2002, Laird + Partners has created several campaigns for Gap including the Audrey Hepburn fall 2006 campaign, the Red campaign to help fight AIDS in Africa in 2006, Your Own Gap in fall 2008 and Classics Redefined in 2007. Gap campaigns have been celebrity-centric, filled with personalities from sports, Hollywood, television and music. Last year’s holiday campaign for Gap brand was created in partnership with Crispin Porter + Bogusky, which also created the quirky SuperModelquins campaign for the Old Navy division, considered successful.
Gap has been showing some stronger financials and more appealing denim assortments built around its 1969 premium jeans strategy, but lacks vitality in other categories and continues to struggle to recapture market share. Still, management has been gaining confidence in the product and has expressed a willingness to ramp up the marketing. Last month, comparable-store sales at Gap North America were down 3 percent. In May, Gap North America’s sales were down 2 percent, but in April they rose 2 percent.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion