The Gap brand’s vice president and creative director, Dennis Leggett, a veteran of the chain, has departed after 14 years.
One source said Leggett became frustrated working at Gap, which has been struggling to regain market share and get more customers to shop its stores. A Gap spokeswoman had no further information on what triggered his departure or if he has a new job. Leggett was Gap brand’s second-highest-ranking marketing executive, next to Ivy Ross, executive vice president of marketing for the Gap brand and a former Disney Stores executive.
Separately, Laird + Partners, the creative agency that, since 2002, has created several major campaigns for Gap brand including spring 2010 and is working on the store’s black pants campaign hitting in August, might play a bigger role in the corporation’s efforts to revive the image. One possibility is for the holiday campaign. “We have not announced our holiday plans yet,” said the spokeswoman. “We have a long-standing relationship with Laird + Partners and we work with a roster of agencies, depending on the project. We don’t rely on any one agency of record.”
“I really can’t comment,” said Trey Laird, chief executive officer and creative officer of Laird + Partners, who formerly worked at Peter Arnell and Donna Karan. Since 2002, Laird + Partners has created several campaigns for Gap including the Audrey Hepburn fall 2006 campaign, the Red campaign to help fight AIDS in Africa in 2006, Your Own Gap in fall 2008 and Classics Redefined in 2007. Gap campaigns have been celebrity-centric, filled with personalities from sports, Hollywood, television and music. Last year’s holiday campaign for Gap brand was created in partnership with Crispin Porter + Bogusky, which also created the quirky SuperModelquins campaign for the Old Navy division, considered successful.
Gap has been showing some stronger financials and more appealing denim assortments built around its 1969 premium jeans strategy, but lacks vitality in other categories and continues to struggle to recapture market share. Still, management has been gaining confidence in the product and has expressed a willingness to ramp up the marketing. Last month, comparable-store sales at Gap North America were down 3 percent. In May, Gap North America’s sales were down 2 percent, but in April they rose 2 percent.
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)