The Gap brand’s vice president and creative director, Dennis Leggett, a veteran of the chain, has departed after 14 years.
One source said Leggett became frustrated working at Gap, which has been struggling to regain market share and get more customers to shop its stores. A Gap spokeswoman had no further information on what triggered his departure or if he has a new job. Leggett was Gap brand’s second-highest-ranking marketing executive, next to Ivy Ross, executive vice president of marketing for the Gap brand and a former Disney Stores executive.
Separately, Laird + Partners, the creative agency that, since 2002, has created several major campaigns for Gap brand including spring 2010 and is working on the store’s black pants campaign hitting in August, might play a bigger role in the corporation’s efforts to revive the image. One possibility is for the holiday campaign. “We have not announced our holiday plans yet,” said the spokeswoman. “We have a long-standing relationship with Laird + Partners and we work with a roster of agencies, depending on the project. We don’t rely on any one agency of record.”
“I really can’t comment,” said Trey Laird, chief executive officer and creative officer of Laird + Partners, who formerly worked at Peter Arnell and Donna Karan. Since 2002, Laird + Partners has created several campaigns for Gap including the Audrey Hepburn fall 2006 campaign, the Red campaign to help fight AIDS in Africa in 2006, Your Own Gap in fall 2008 and Classics Redefined in 2007. Gap campaigns have been celebrity-centric, filled with personalities from sports, Hollywood, television and music. Last year’s holiday campaign for Gap brand was created in partnership with Crispin Porter + Bogusky, which also created the quirky SuperModelquins campaign for the Old Navy division, considered successful.
Gap has been showing some stronger financials and more appealing denim assortments built around its 1969 premium jeans strategy, but lacks vitality in other categories and continues to struggle to recapture market share. Still, management has been gaining confidence in the product and has expressed a willingness to ramp up the marketing. Last month, comparable-store sales at Gap North America were down 3 percent. In May, Gap North America’s sales were down 2 percent, but in April they rose 2 percent.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)