The Gap brand’s vice president and creative director, Dennis Leggett, a veteran of the chain, has departed after 14 years.
One source said Leggett became frustrated working at Gap, which has been struggling to regain market share and get more customers to shop its stores. A Gap spokeswoman had no further information on what triggered his departure or if he has a new job. Leggett was Gap brand’s second-highest-ranking marketing executive, next to Ivy Ross, executive vice president of marketing for the Gap brand and a former Disney Stores executive.
Separately, Laird + Partners, the creative agency that, since 2002, has created several major campaigns for Gap brand including spring 2010 and is working on the store’s black pants campaign hitting in August, might play a bigger role in the corporation’s efforts to revive the image. One possibility is for the holiday campaign. “We have not announced our holiday plans yet,” said the spokeswoman. “We have a long-standing relationship with Laird + Partners and we work with a roster of agencies, depending on the project. We don’t rely on any one agency of record.”
“I really can’t comment,” said Trey Laird, chief executive officer and creative officer of Laird + Partners, who formerly worked at Peter Arnell and Donna Karan. Since 2002, Laird + Partners has created several campaigns for Gap including the Audrey Hepburn fall 2006 campaign, the Red campaign to help fight AIDS in Africa in 2006, Your Own Gap in fall 2008 and Classics Redefined in 2007. Gap campaigns have been celebrity-centric, filled with personalities from sports, Hollywood, television and music. Last year’s holiday campaign for Gap brand was created in partnership with Crispin Porter + Bogusky, which also created the quirky SuperModelquins campaign for the Old Navy division, considered successful.
Gap has been showing some stronger financials and more appealing denim assortments built around its 1969 premium jeans strategy, but lacks vitality in other categories and continues to struggle to recapture market share. Still, management has been gaining confidence in the product and has expressed a willingness to ramp up the marketing. Last month, comparable-store sales at Gap North America were down 3 percent. In May, Gap North America’s sales were down 2 percent, but in April they rose 2 percent.
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)