The Gap brand’s vice president and creative director, Dennis Leggett, a veteran of the chain, has departed after 14 years.
One source said Leggett became frustrated working at Gap, which has been struggling to regain market share and get more customers to shop its stores. A Gap spokeswoman had no further information on what triggered his departure or if he has a new job. Leggett was Gap brand’s second-highest-ranking marketing executive, next to Ivy Ross, executive vice president of marketing for the Gap brand and a former Disney Stores executive.
Separately, Laird + Partners, the creative agency that, since 2002, has created several major campaigns for Gap brand including spring 2010 and is working on the store’s black pants campaign hitting in August, might play a bigger role in the corporation’s efforts to revive the image. One possibility is for the holiday campaign. “We have not announced our holiday plans yet,” said the spokeswoman. “We have a long-standing relationship with Laird + Partners and we work with a roster of agencies, depending on the project. We don’t rely on any one agency of record.”
“I really can’t comment,” said Trey Laird, chief executive officer and creative officer of Laird + Partners, who formerly worked at Peter Arnell and Donna Karan. Since 2002, Laird + Partners has created several campaigns for Gap including the Audrey Hepburn fall 2006 campaign, the Red campaign to help fight AIDS in Africa in 2006, Your Own Gap in fall 2008 and Classics Redefined in 2007. Gap campaigns have been celebrity-centric, filled with personalities from sports, Hollywood, television and music. Last year’s holiday campaign for Gap brand was created in partnership with Crispin Porter + Bogusky, which also created the quirky SuperModelquins campaign for the Old Navy division, considered successful.
Gap has been showing some stronger financials and more appealing denim assortments built around its 1969 premium jeans strategy, but lacks vitality in other categories and continues to struggle to recapture market share. Still, management has been gaining confidence in the product and has expressed a willingness to ramp up the marketing. Last month, comparable-store sales at Gap North America were down 3 percent. In May, Gap North America’s sales were down 2 percent, but in April they rose 2 percent.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty