Gap, the all-American casual brand, has decided that its vision for the future should be filtered through a European designer with a Scandinavian aesthetic.
Nevertheless, Rebekka Bay, a former top designer at H&M who on Monday was named creative director and executive vice president for Gap Global Design, said in an exclusive interview with WWD on Monday that her mission will be to build upon the heritage of the brand. “Gap has great potential as a lifestyle brand,” said Bay, who was born and schooled in design in Denmark. But she emphasized that with Gap, “It’s important to continue to [build upon] the product’s American heritage. Gap is the brand that owns casual fashion. It can take more ownership over casual.”
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)