Reflecting worldwide expansion that’s seen it move into 40 countries, up from eight in 2006, the San Francisco-based apparel specialty retail giant has reorganized its executive ranks along brand lines, integrating international, online, outlet and franchise operations into four silos — Gap, Old Navy, Banana Republic and a new Innovation, Digital Strategy and New Brands division. The new unit is to be headed as president by Art Peck, current president of Gap North America, and will include Gap’s newest, smallest brands, Athleta and Piperlime.
Responsibility for the Gap brand will be in the hands of Steve Sunnucks, who joined Gap in 2005 after working as chief executive officer of New Look and most recently served as president of the international unit. As global president of Gap brand, he will be based in New York and report to Glenn Murphy, Gap chairman and ceo. Mark Breitbard, named president of Gap North America, will report to Sunnucks and work from San Francisco. Breitbard had been senior product leader for Gap brand in the U.S. and Canada.
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