By  on October 7, 2012

George Friedman, one of the leaders who helped shape today’s modern beauty industry, died unexpectedly Sunday of a heart attack, only a day after playing tennis with family members. Friedman, who was 77, died at home in Sagaponack, N.Y.

Services will be held at 9:15 a.m. Wednesday at Park Avenue Synagogue on 87th Street and Madison Avenue.

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