By  on May 6, 2013

MILAN — Luxury children’s wear manufacturer Simonetta SpA has tapped Giuseppe Rossi as general director, succeeding Enrico Senerchia.

In his new role, Rossi will be in charge of international development for Simonetta’s own brands — Simonetta, Simonetta Mini and Simonetta Tiny —as well as licensees Roberto Cavalli Junior, Fay Junior and Fendi Kids. He will also oversee retail expansion for the company over the next three years.

“We are very happy to have Giuseppe Rossi as general director of our company,” said Simonetta president Roberto Stronati. “From the start, he established an excellent working relationship with the third generation of the company’s family, and this has translated to a deeply shared commitment to both the company’s mission and its strategies for the future.”

“I am truly enthusiastic to be taking my first steps in the children’s wear sector alongside the company with the greatest and longest story in the business,” said Rossi. “I aim to make my contribution by bringing innovation and new international strategies to reaffirm the company’s role as an undisputed leader in high-end children’s wear.”

Rossi previously worked for Max Mara and Moschino, and more recently he served as general director of Cruciani and Calvin Klein Europe and as chief executive officer at Ballantyne.

Simonetta was founded by Maria Bianca Mazzarini Stronati in the Fifties in Jesi, a medieval city in Italy’s northeastern Marche region. In 1981, Stronati and her three children converted the original tailor’s shop into a larger company, which expanded throughout the Nineties and in 2000 signed its first licensing agreements. Annual production is estimated at more than 800,000 garments and 50,000 pairs of shoes.

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