By  on March 25, 2011

In a bid to vastly grow its retail distribution business, Temptu has named Carey Grange as president of the New York-based company.

Temptu, the maker of airbrush makeup and tools, operates both Temptu Pro, the professional division dedicated to makeup artists — which is how the company began in 1981 — and Temptu Consumer, which was created in 2009 and expanded the firm’s reach to everyday consumers with distribution partnerships with Sephora and QVC.

Grange will report to Temptu chief executive officer Michael Benjamin. She will work with Benjamin and Samantha Mandor, chief operating officer, as well as Temptu owners to develop multichannel distribution strategies and marketing initiatives, and grow global sales.

Grange comes from Murad, where she most recently served as executive vice president, Direct to Consumer, overseeing TV, online, catalogue and print media. Grange began her career at Guthy-Renker, managing Proactiv Solution, Principal Secret and Victoria Jackson Cosmetics.

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