The death at 84 of Hélène Rochas, the celebrated Parisian beauty who helped to turn the house of Rochas into a perfume powerhouse, signals the end of an era.
“Hélène Rochas has left us,” said Frédéric Mitterrand, France’s minister of culture and communication, in an official statement. “She who was immortalized in 1975 by Andy Warhol as the icon of elegance and luxury has gone quietly. With her vanished the last muse of the great couturiers and artistic circles from after the war, vanished a past universe of splendor and sumptuous Parisian parties frequented by Françoise Sagan, Yves Saint Laurent, Jacques Becker...vanished the muse and wife of Marcel Rochas, the famous designer from the Thirties to the Fifties, founder of the illustrious house Rochas.”
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