Australian beauty brand Hissyfit, which was acquired last week by new parent company Valeant Pharmaceuticals International, will receive an extra push from Oprah Winfrey’s longtime makeup artist, Reggie Wells, who has signed on as the brand’s international creative director. The move comes as part of the fledgling skin care line’s effort to crack the U.S. market and establish an authority in color cosmetics.
Wells, a 35-year industry veteran who has worked with Beyoncé, Brooke Shields, Janice Dickinson and Halle Berry, among others, has been charged with lending his color expertise to broaden Hissyfit’s core palette and create a makeup collection on behalf of the brand, while also helping promote the line as it targets key points of distribution in the U.S.
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