In the beauty industry, bright ideas, raw talent and some savvy business skills can result in the creation of the next ‘It’ brand, no big-name corporation required. Here, meet a new generation of indie mavericks.
Byredo Parfums Up until three years ago, Ben Gorham didn’t think too much about fragrance. In fact, the 31-year-old Swedish hipster—he’s a self-proclaimed tattoo and tailored clothing freak—spent his formative years studying interior design and fine arts. But the fragrance novice, who grew up in the States and Canada and has no classic perfumery training, indulged his fascination in the effects of scent on memory by creating the niche fragrance brand Byredo Parfums. Working closely with noted perfumers like Olivia Giacobetti, Michael Almairac and Jerome Epinette, Gorham produced five scents—Green, Rose Noir, Gypsy Water, Pulp and Chembur—each with its own backstory that communicates his personal experiences. Available at Barneys New York here and Colette and Les Senteurs abroad, each retails for $195. “People can really relate to the subjective nature of our fragrances,” says Gorham. “Consumers are looking for personal experiences combined with true craftsmanship.”
“I see things on the hanger and I’m, like, ‘I never knew that color worked on me.’ It’s things you necessarily wouldn’t choose to wear, but once you put them on, you see why Janie is who Janie is." — Lily Collins on working with former "Mad Men" costume designer, Janie Bryant on creating looks for her role as Celia Brady's in Amazon series, "The Last Tycoon." 📸@jilliansollazzo #wwdeye
EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
Michael Kors' $1.3B Jimmy Choo deal has the company squaring off with Coach Inc. as both seek to build American powerhouses. Coach bought Stuart Weitzman in 2015 and Kate Spade just two weeks ago, but Michael Kors' acquisition may be putting pressure on its rival in the new push for scale. #wwdnews (📷: George Chinsee)
Meet actress Lucy Boynton, who plays opposite Naomi Watts in the recently released Netflix series "Gypsy." Boynton stopped by WWD to talk about her upcoming projects and her nomadic lifestyle. Get all the details on WWD.com. #wwdeye (📷: @dandoperalski)