For Hudson’s Bay Co.’s Shelley Rozenwald, not being afraid to introduce change has led to beauty success.
Rozenwald, who is senior vice president and general merchandise manager for beauty — she prefers “chief beauty adventurer” — joined the 344-year-old company in 2010 and immediately set to optimizing beauty matters at Hudson’s Bay in Canada and Lord & Taylor in the U.S., revamping installations, revisiting assortments and listening to consumer requests.
“In 2013, we renovated eight departments, actually built six new ones — four of them were flagships,” said Rozenwald, adding that 2013 was the year that the parent company formed its department store group. “And we built a total of 172 installations across North America.” See Complete Coverage of the WWD Beauty CEO Summit Here >>
In both countries, the beauty business is led by color cosmetics, followed by skin care and fragrance. “We’re at a time right now when one has to be focused on bottom lines, focused on budgets, watching expenses,” she said. “But that does not mean that we have to be boring and unproductive.”
There are two approaches to managing a business, she believes. “The risk taker and innovator versus the Typical Tanya or Safe Sally,” she said. “And on the retail side, it’s very easy to fall into the safe place. Being safe does not work anymore. We at Hudson’s Bay, along with our vendor partners, share in going on an adventure through charted and uncharted territory. And it’s all about taking risks, about innovation and exciting the consumer. And speed is key.”
Still, that also means risking responsibly — taking such measures as examining ethnic mixes frequenting stores, signing exclusive brands and making sure advertising and consumer communications are engaging. “We wanted to take the leadership position with beauty and digital,” said Rozenwald. “We launched the world’s first luxury beauty digital magazine. And it’s doing phenomenally. We get excellent support from all of our vendor partners. We’ve had guest beauty editors such as Bobbi Brown and François Nars and Oscar de la Renta.”
My character, Dinah Madani, is just the coolest, [most] badass woman imaginable," says @amberroserevah. The actress stars in @marvel's newest series on @netflix, @thepunisher. To prepare for her role, Revah sat down with Homeland agents to get a real sense of with Dinah's day-to-day life is really like. Read our full interview on WWD.com. #wwdeye (📷: @jilliansollazzo)
A scene from the 91st annual @macys Thanksgiving Day Parade. The parade, which boasts 50 million TV viewers and 3.5 million on-site spectators, is considered one of the largest and most watched parades in the world. (📷: Jason Szenes/EPA-REX)
The circus came to @bloomingdales 59th Street on Tuesday night and lit up Lexington Avenue with acrobatic dancers, death-defying knife throwing, sword swallowing and aerial acts with no net. The 45 minutes of theatrics built up to unveiling the holiday windows depicting @swarovski crystal-encrusted circus pieces and scenes from “The Greatest Showman” – songs from the soundtrack included. See the rest of the photos on WWD.com #wwdfashion (📷: Joshua Scott)
The psychedelic fashion that pervaded the ’60s is back with an exhibit at the @museumofcityny. “Mode New York: Fashion Takes a Trip” chronicles the changing styles from 1960 through 1973 and features designers such as @ysl, @oscardelarenta and more. The exhibition, which is on display through April 1, is organized into four periods: First Lady Fasion, Youthquake, New Bohemia and New Nonchalance. Pictured here is model Pat Bardonella during the Garvey Day Parade in 1968. (📷: @kwamebphoto) #wwdeye #wwdfashion
“People should be a lot more honest in expressing both the dark and light of themselves. We need to give each other the space to do that because it’s the only way we can grow and evolve,” says @noelwells of her new film “Mr. Roosevelt,” which is largely based on her own struggles. Unexpectedly leaving @nbcsnl in 2014 after just one season, Wells felt set back in her self-esteem and career trajectory. She quickly refocused her energy to more personal projects, which led to the completion of “Mr. Roosevelt.” Read the rest of WWD’s interview with the “Master of None” actress on WWD.com #wwdeye (📷: @jilliansollazzo)
@barbrastreisand is giving fans a chance to see her perform up close in a new concert series, which makes its debut on @Netflix today. From behind-the-scenes takes to her concert performance in Miami last December, the two-hour streaming special captures Streisand in her element. Pictured here is the singer/actress photographed for WWD in 1963. (📷: Palmieri Tony) #wwdeye #wwdarchive
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)