Nicolas Mirzayantz, group president of fragrances at IFF, has an endless fascination with the world around him. Possessed of a kinetic energy that propels him one moment to visit consumers in rural India to discover how they live, the next to hone in on an emerging creative force in one of the world’s capitals, Mirzayantz has helped build IFF’s fragrance division into a $1.4 billion powerhouse. Here, he talks experience, innovation and interconnectivity.
What is your current assessment of the fine fragrance industry and where do you see the most opportunity? The market has evolved a lot, going from facing many challenges in 2009 to a strong rebound in 2010. We see the convergence of different forces—2011 was the first time in a long time we had growth in North America and in the UK. We saw also the influence of travel and travel retail—more people traveling with more disposable income, having access to new brands, creating additional demand, especially travelers from Asia and Latin America.
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