It may not be the first BB cream on the market but, according to model-cum-beauty executive Iman, her entry into the explosive BB category marks the first time the needs of ethnic skin are truly addressed.
In addition to offering a more comprehensive shade range — Iman said her Skin Tone Evener BB Crème’s six shades actually cover about 36 tan, olive and brown tones — the product is designed to address hyper-pigmentation, a common affliction for ethnic skin.
“What happens a lot of times with brighteners is that on dark skin that is already oily, light bounces back from it so it looks shinier,” said Iman, who added that after trying a number of available BB creams, she realized none matched her skin color. “I said if I can’t find one to match me then there’s a problem because I’m really in the middle. But I couldn’t [find one].”
Launching in December in 2,000 U.S. mass retailer doors, Iman Skin Tone Evener BB Crème SPF 15, $20, includes a proprietary brightening complex — a blend of vitamin C and licorice root extract — found in her best-selling skin-care product, Time Control Skin Tone Evener. Industry sources estimate her newest offering could generate $6 million in its first year at retail.
“The biggest problem women with skin of color have is hyper-pigmentation, blotches of different colors on their face,” said Iman, founder and chief executive officer of Iman Cosmetics. “This is a skin treatment. It is not just topical.”
According to Desiree Reid, senior vice president of brand development for Iman Cosmetics, the brand does about 60 percent of its business in foundation. As is with all Iman products, the BB Crème is meant to appeal to “women with skin of a color,” a phrase Iman, 57, uses purposefully to include a variety of ethnic backgrounds. “I’ve been dying to do a tinted moisturizer, [and] trying to find something that is truly unique,” said Iman, who highlighted the importance of developing a product that would “differentiate from what’s in the marketplace.”
To do that, Iman consulted with Dr. Karuna Sabnani , a naturopathic doctor, who specializes in Ayuverdic medicine, on the formula and packaging design. “I wanted a relaxation element before you put it on your face,” said Iman. To wit, the “sweet-smelling” antiager, which contains coconut and almond oils, and is housed in soft touch packaging, is meant to appeal to the wearer’s senses.
“I think, and I’m betting on it, I think this is going to be so successful that it will have its own category — a BB eye product, and more things under it, maybe a concealer, a bronzer,” she said, adding of the product’s coverage, “It’s a thin veil. It doesn’t give you a different skin tone. It is just working in yours.”
Cosmetics aside, Iman, is one busy beauty. Mother to daughters Alexandria Zahra, 12, and Zulekha Haywood, 34, and wife to David Bowie, she runs a comprehensive — and growing — mini empire of fashion, accessories and digital content. Her two fashion and accessories labels for HSN, Iman Global Chic and the Platinum Collection, have become the second most popular brands on the channel. Iman also recently introduced Iman Home, a range of “globally influenced fabrics” and home decoration. In addition, in September, Iman launched her online magazine, Destination Iman, which is dedicated to fashion, beauty, travel and lifestyle, and features guest editors like Martha Stewart, Rachel Zoe and Dita Von Teese.“It’s taking off and becoming a new brand on its own,” she said of the site, which was created in partnership with nonprofit Built by the Factory. “It’s my baby now.”
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)
@badgalriri’s @fentybeauty launch in September was a massive success on social media, powering $72.9 million of earned media value, according to Tribe Dynamics. The brand’s foundation offering sparked conversations about diversity in beauty, launching the growth of emerging influencers and propelling the brand’s support on social media. Today, #fentybeauty won Launch of the Year at the WWD #BeautyIncAwards. (📷: Chema Moya/EPE-EFE)
@marianna_hewitt has become one of the most influential content creators in the beauty space, with almost 800,000 Instagram followers and a newly launched skin care line called @SummerFridays. Today, she was awarded Influencer of the Year at the WWD #BeautyIncAwards. (📸: @sophiachabbott )
As shopping behaviors evolve, the retail experience must follow. Head over to retail experts @colliersinternational’s Knowledge Leader series to read more about the shift in our shopping era. #colliersretail #lovecolliers
@prada opened a pop-up club, called Prada Double Club, in collaboration with German artist Cartsen Höller at @artbasel Miami. Last night, guests – including @youngparis, @ritaora and even Miuccia Prada herself – gathered in a former ice factory where the pop-up is housed for a performance from @wyclefjean. Go to WWD.com for full coverage on all the exhibits, parties and more at #ArtBaselMiami. #wwdeye (📷: @lexieblacklock)
@louboutinworld and @disney are making magic once again, creating a set of shoe designs for the release of “Star Wars: The Last Jedi.” Louboutin designed a pair of shoes for each of the film’s four female leads: Rey (@daisyridrey), Vice Admiral Amilyn Holdo (@lauradern), Captain Phasma (Gwendoline Christie) and Rose Tico (@kellymarietran). The shoes will debut on Saturday at the L.A. premiere of the latest episode. #wwdfashion
Today at the #BeautyIncAwards 2017, WWD will be joined by beauty leaders from around the world as we honor this year's most innovative people, products, brands and places. Follow along here and on Twitter for live coverage from the exclusive event. #wwdsummits (📷: @elizaflorendo)
Exclusive: Beauty superinfluencer @marianna_hewitt is launching her first-ever skin care brand with her business partner @laurengores. Their new line Summer Fridays, which will be sold exclusively at summerfridays.com starting in January, is launching with just one product – a hydrating cream Jet Lag Mask. “We wanted to focus on one product that was amazing,” said Hewitt. Read the full interview on WWD.com. Link in bio. #wwdbeauty #wwdnews
Michelin star-rated chef PJ Calapa marks his first solo endeavor with today’s opening of @scampinyc –– the new Southern Italian restaurant located in Manhattans’ Flatiron District. The upscale yet welcoming environment matches the menu, which includes two types of scampi: traditional Italian langoustines in butter and the Americanized version with shrimp over pasta 🍤 - pictured here. #wwdeye (📷: George Chinsee)