It may not be the first BB cream on the market but, according to model-cum-beauty executive Iman, her entry into the explosive BB category marks the first time the needs of ethnic skin are truly addressed.
In addition to offering a more comprehensive shade range — Iman said her Skin Tone Evener BB Crème’s six shades actually cover about 36 tan, olive and brown tones — the product is designed to address hyper-pigmentation, a common affliction for ethnic skin.
“What happens a lot of times with brighteners is that on dark skin that is already oily, light bounces back from it so it looks shinier,” said Iman, who added that after trying a number of available BB creams, she realized none matched her skin color. “I said if I can’t find one to match me then there’s a problem because I’m really in the middle. But I couldn’t [find one].”
Launching in December in 2,000 U.S. mass retailer doors, Iman Skin Tone Evener BB Crème SPF 15, $20, includes a proprietary brightening complex — a blend of vitamin C and licorice root extract — found in her best-selling skin-care product, Time Control Skin Tone Evener. Industry sources estimate her newest offering could generate $6 million in its first year at retail.
“The biggest problem women with skin of color have is hyper-pigmentation, blotches of different colors on their face,” said Iman, founder and chief executive officer of Iman Cosmetics. “This is a skin treatment. It is not just topical.”
According to Desiree Reid, senior vice president of brand development for Iman Cosmetics, the brand does about 60 percent of its business in foundation. As is with all Iman products, the BB Crème is meant to appeal to “women with skin of a color,” a phrase Iman, 57, uses purposefully to include a variety of ethnic backgrounds. “I’ve been dying to do a tinted moisturizer, [and] trying to find something that is truly unique,” said Iman, who highlighted the importance of developing a product that would “differentiate from what’s in the marketplace.”
To do that, Iman consulted with Dr. Karuna Sabnani , a naturopathic doctor, who specializes in Ayuverdic medicine, on the formula and packaging design. “I wanted a relaxation element before you put it on your face,” said Iman. To wit, the “sweet-smelling” antiager, which contains coconut and almond oils, and is housed in soft touch packaging, is meant to appeal to the wearer’s senses.
“I think, and I’m betting on it, I think this is going to be so successful that it will have its own category — a BB eye product, and more things under it, maybe a concealer, a bronzer,” she said, adding of the product’s coverage, “It’s a thin veil. It doesn’t give you a different skin tone. It is just working in yours.”
Cosmetics aside, Iman, is one busy beauty. Mother to daughters Alexandria Zahra, 12, and Zulekha Haywood, 34, and wife to David Bowie, she runs a comprehensive — and growing — mini empire of fashion, accessories and digital content. Her two fashion and accessories labels for HSN, Iman Global Chic and the Platinum Collection, have become the second most popular brands on the channel. Iman also recently introduced Iman Home, a range of “globally influenced fabrics” and home decoration. In addition, in September, Iman launched her online magazine, Destination Iman, which is dedicated to fashion, beauty, travel and lifestyle, and features guest editors like Martha Stewart, Rachel Zoe and Dita Von Teese.“It’s taking off and becoming a new brand on its own,” she said of the site, which was created in partnership with nonprofit Built by the Factory. “It’s my baby now.”
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)