It may not be the first BB cream on the market but, according to model-cum-beauty executive Iman, her entry into the explosive BB category marks the first time the needs of ethnic skin are truly addressed.
In addition to offering a more comprehensive shade range — Iman said her Skin Tone Evener BB Crème’s six shades actually cover about 36 tan, olive and brown tones — the product is designed to address hyper-pigmentation, a common affliction for ethnic skin.
“What happens a lot of times with brighteners is that on dark skin that is already oily, light bounces back from it so it looks shinier,” said Iman, who added that after trying a number of available BB creams, she realized none matched her skin color. “I said if I can’t find one to match me then there’s a problem because I’m really in the middle. But I couldn’t [find one].”
Launching in December in 2,000 U.S. mass retailer doors, Iman Skin Tone Evener BB Crème SPF 15, $20, includes a proprietary brightening complex — a blend of vitamin C and licorice root extract — found in her best-selling skin-care product, Time Control Skin Tone Evener. Industry sources estimate her newest offering could generate $6 million in its first year at retail.
“The biggest problem women with skin of color have is hyper-pigmentation, blotches of different colors on their face,” said Iman, founder and chief executive officer of Iman Cosmetics. “This is a skin treatment. It is not just topical.”
According to Desiree Reid, senior vice president of brand development for Iman Cosmetics, the brand does about 60 percent of its business in foundation. As is with all Iman products, the BB Crème is meant to appeal to “women with skin of a color,” a phrase Iman, 57, uses purposefully to include a variety of ethnic backgrounds. “I’ve been dying to do a tinted moisturizer, [and] trying to find something that is truly unique,” said Iman, who highlighted the importance of developing a product that would “differentiate from what’s in the marketplace.”
To do that, Iman consulted with Dr. Karuna Sabnani , a naturopathic doctor, who specializes in Ayuverdic medicine, on the formula and packaging design. “I wanted a relaxation element before you put it on your face,” said Iman. To wit, the “sweet-smelling” antiager, which contains coconut and almond oils, and is housed in soft touch packaging, is meant to appeal to the wearer’s senses.
“I think, and I’m betting on it, I think this is going to be so successful that it will have its own category — a BB eye product, and more things under it, maybe a concealer, a bronzer,” she said, adding of the product’s coverage, “It’s a thin veil. It doesn’t give you a different skin tone. It is just working in yours.”
Cosmetics aside, Iman, is one busy beauty. Mother to daughters Alexandria Zahra, 12, and Zulekha Haywood, 34, and wife to David Bowie, she runs a comprehensive — and growing — mini empire of fashion, accessories and digital content. Her two fashion and accessories labels for HSN, Iman Global Chic and the Platinum Collection, have become the second most popular brands on the channel. Iman also recently introduced Iman Home, a range of “globally influenced fabrics” and home decoration. In addition, in September, Iman launched her online magazine, Destination Iman, which is dedicated to fashion, beauty, travel and lifestyle, and features guest editors like Martha Stewart, Rachel Zoe and Dita Von Teese.“It’s taking off and becoming a new brand on its own,” she said of the site, which was created in partnership with nonprofit Built by the Factory. “It’s my baby now.”
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews