By and  on July 30, 2014

Intermix, owned by Gap Inc., has named Jyothi Rao president and general manager, WWD has learned.

Rao will start her new job on Sept. 2 and will report to Art Peck, president of Gap Inc.’s growth, innovation and digital division. Rao will closely work with Peck and Khajak Keledjian, founder and chief executive of Intermix, according to Gap. Athleta and Piperlime, also owned by Gap, report to Peck as well.

Jyothi joins Intermix from Gilt Groupe, where, as executive vice president and general manager, she was instrumental in growing Gilt into a luxury e-commerce business worth hundreds of millions of dollars. The Intermix specialty chain offers fashions from emerging and established designers.

According to Gap, Rao, Peck and Keledjian will “drive growth plans, nurture vendors and customers, and preserve the quality of client services at their favorite local stores.”

“Jyothi Rao is one of the best in the industry, and we are confident her e-commerce, designer and premium luxury experience will be a great addition to Intermix,” Peck said.

Rao was not available to comment on her new job and plans for the business.

In a recent interview, Keledjian discussed some of the store growth, noting that Intermix on Sept. 8 is opening its third Miami location, a 2,640-square-foot store at 1005 Lincoln Road. In November, it will reopen a 2,400-square-foot renovated and expanded boutique at 9700 Collins Avenue in Bal Harbour, Fla. There is also a store at 643 Collins Avenue in Miami Beach.

“Our Lincoln Road client is chill,” said Keledjian, explaining the differences between shoppers of the three Miami stores. “She has a downtown edge but she’s on the go, so she’s in ripped jeans and Valentino flats to match her busy day. The Collins Avenue client is less casual but still reflects an edgy, curated style — she’s layering Iro jackets with A.L.C. shorts to create unique looks. Our Bal Harbour client likes designer pieces with a refined, chic vibe; she’s shopping for occasions such as a lunch, a night out or a charity event.”

Intermix partnered with typographical artist Pieter Ceizer, who created limited-edition sweatshirts for ElevenParis for the Lincoln Road store and other openings. The sweatshirts were inspired by cities with upcoming Intermix launches and will be sold online and at their corresponding stores upon opening. The Miami sweatshirt features a custom “Magic City” graphic and will retail for $98. The Lincoln Road store will bring the brand to 40 units across North America.

Units are planned in November for Aspen, Colo., and Westlake, Calif. Intermix this year opened in Palo Alto, Calif., in June and Scottsdale, Ariz., on July 14.

Italian-born artist Francesco LoCastro, who is based in Miami, will paint four custom wall murals in the Lincoln Road store using solid geometric shapes such as squares, diamonds and rhombuses. The store will have woven curtains, suede upholstery, jute carpets and white-washed oak floors contrasting with metallic accents and marble and onyx cash wraps. Intermix’s Bal Harbour unit, which will gain about 500 square feet, is being renovated for an international clientele with washed oak and marble flooring, Italian textured wall coverings, bronze and gold hanging fixtures and tables, and custom lighting by Tobias Grau. Mannequins with marble finishes will be unique to the store.

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