Intermix, owned by Gap Inc., has named Jyothi Rao president and general manager, WWD has learned.
Rao will start her new job on Sept. 2 and will report to Art Peck, president of Gap Inc.’s growth, innovation and digital division. Rao will closely work with Peck and Khajak Keledjian, founder and chief executive of Intermix, according to Gap. Athleta and Piperlime, also owned by Gap, report to Peck as well.
Jyothi joins Intermix from Gilt Groupe, where, as executive vice president and general manager, she was instrumental in growing Gilt into a luxury e-commerce business worth hundreds of millions of dollars. The Intermix specialty chain offers fashions from emerging and established designers.
According to Gap, Rao, Peck and Keledjian will “drive growth plans, nurture vendors and customers, and preserve the quality of client services at their favorite local stores.”
“Jyothi Rao is one of the best in the industry, and we are confident her e-commerce, designer and premium luxury experience will be a great addition to Intermix,” Peck said.
Rao was not available to comment on her new job and plans for the business.
In a recent interview, Keledjian discussed some of the store growth, noting that Intermix on Sept. 8 is opening its third Miami location, a 2,640-square-foot store at 1005 Lincoln Road. In November, it will reopen a 2,400-square-foot renovated and expanded boutique at 9700 Collins Avenue in Bal Harbour, Fla. There is also a store at 643 Collins Avenue in Miami Beach.
“Our Lincoln Road client is chill,” said Keledjian, explaining the differences between shoppers of the three Miami stores. “She has a downtown edge but she’s on the go, so she’s in ripped jeans and Valentino flats to match her busy day. The Collins Avenue client is less casual but still reflects an edgy, curated style — she’s layering Iro jackets with A.L.C. shorts to create unique looks. Our Bal Harbour client likes designer pieces with a refined, chic vibe; she’s shopping for occasions such as a lunch, a night out or a charity event.”
Intermix partnered with typographical artist Pieter Ceizer, who created limited-edition sweatshirts for ElevenParis for the Lincoln Road store and other openings. The sweatshirts were inspired by cities with upcoming Intermix launches and will be sold online and at their corresponding stores upon opening. The Miami sweatshirt features a custom “Magic City” graphic and will retail for $98. The Lincoln Road store will bring the brand to 40 units across North America.
Units are planned in November for Aspen, Colo., and Westlake, Calif. Intermix this year opened in Palo Alto, Calif., in June and Scottsdale, Ariz., on July 14.
Italian-born artist Francesco LoCastro, who is based in Miami, will paint four custom wall murals in the Lincoln Road store using solid geometric shapes such as squares, diamonds and rhombuses. The store will have woven curtains, suede upholstery, jute carpets and white-washed oak floors contrasting with metallic accents and marble and onyx cash wraps. Intermix’s Bal Harbour unit, which will gain about 500 square feet, is being renovated for an international clientele with washed oak and marble flooring, Italian textured wall coverings, bronze and gold hanging fixtures and tables, and custom lighting by Tobias Grau. Mannequins with marble finishes will be unique to the store.
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion
“I’m Russian and I love to use all these little tricks that I got from my grandma or my mom. We didn’t have a lot of money for creams or anything like that so we would use a garden as a beauty treatment regime. We’d put cucumber in the fridge and do a cucumber mask,” says model @irinashayk on one of her beauty hacks. WWD asked celebs what their go-to self-care rituals are. See what Naomie Harris, Freida Pinto and more said on WWD.com. #wwdeye #wwdbeauty (📷: @zefashioninsider)
Exclusive: @viktorandrolf are teaming up with @Zalando on a collection made from leftover clothing. The lineup, which lands at the retailer February 1, includes 17 pieces adorned with sliced up and repurposed overstock from the retailer’s private label collection. Pictured here is a look from the collection –– see more on WWD.com. #wwdfashion #wwdnews
@duewestnyc is the newest bar joining the collection of intimate neighborhood-focused spaces in the West Village. The cocktail menu, which includes bitters and syrups made in-house, offers a “Build Your Own Old-Fashioned” – like the one pictured here – where guests can choose from a list of spirits and unexpected sugars and bitters. #wwdeye
Spotted at last night’s National Board of Review gala in NYC: Angelina Jolie. Jolie – along with Meryl Streep, @lupitanyongo and more – continued the all-black dress code from Sunday’s Golden Globes. #wwdeye (📷: @lexieblacklock)