Intermix, owned by Gap Inc., has named Jyothi Rao president and general manager, WWD has learned.
Rao will start her new job on Sept. 2 and will report to Art Peck, president of Gap Inc.’s growth, innovation and digital division. Rao will closely work with Peck and Khajak Keledjian, founder and chief executive of Intermix, according to Gap. Athleta and Piperlime, also owned by Gap, report to Peck as well.
Jyothi joins Intermix from Gilt Groupe, where, as executive vice president and general manager, she was instrumental in growing Gilt into a luxury e-commerce business worth hundreds of millions of dollars. The Intermix specialty chain offers fashions from emerging and established designers.
According to Gap, Rao, Peck and Keledjian will “drive growth plans, nurture vendors and customers, and preserve the quality of client services at their favorite local stores.”
“Jyothi Rao is one of the best in the industry, and we are confident her e-commerce, designer and premium luxury experience will be a great addition to Intermix,” Peck said.
Rao was not available to comment on her new job and plans for the business.
In a recent interview, Keledjian discussed some of the store growth, noting that Intermix on Sept. 8 is opening its third Miami location, a 2,640-square-foot store at 1005 Lincoln Road. In November, it will reopen a 2,400-square-foot renovated and expanded boutique at 9700 Collins Avenue in Bal Harbour, Fla. There is also a store at 643 Collins Avenue in Miami Beach.
“Our Lincoln Road client is chill,” said Keledjian, explaining the differences between shoppers of the three Miami stores. “She has a downtown edge but she’s on the go, so she’s in ripped jeans and Valentino flats to match her busy day. The Collins Avenue client is less casual but still reflects an edgy, curated style — she’s layering Iro jackets with A.L.C. shorts to create unique looks. Our Bal Harbour client likes designer pieces with a refined, chic vibe; she’s shopping for occasions such as a lunch, a night out or a charity event.”
Intermix partnered with typographical artist Pieter Ceizer, who created limited-edition sweatshirts for ElevenParis for the Lincoln Road store and other openings. The sweatshirts were inspired by cities with upcoming Intermix launches and will be sold online and at their corresponding stores upon opening. The Miami sweatshirt features a custom “Magic City” graphic and will retail for $98. The Lincoln Road store will bring the brand to 40 units across North America.
Units are planned in November for Aspen, Colo., and Westlake, Calif. Intermix this year opened in Palo Alto, Calif., in June and Scottsdale, Ariz., on July 14.
Italian-born artist Francesco LoCastro, who is based in Miami, will paint four custom wall murals in the Lincoln Road store using solid geometric shapes such as squares, diamonds and rhombuses. The store will have woven curtains, suede upholstery, jute carpets and white-washed oak floors contrasting with metallic accents and marble and onyx cash wraps. Intermix’s Bal Harbour unit, which will gain about 500 square feet, is being renovated for an international clientele with washed oak and marble flooring, Italian textured wall coverings, bronze and gold hanging fixtures and tables, and custom lighting by Tobias Grau. Mannequins with marble finishes will be unique to the store.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)