J. Crew Group Inc. has turned to Vogue magazine for its new head of marketing.
The New York-based specialty store has named Diego Scotti to the newly created post of senior vice president/chief marketing officer. He will report to chief executive officer Millard “Mickey” Drexler as well as creative director Jenna Lyons, and will oversee all retail and direct marketing initiatives for both the J. Crew and Madewell divisions. He takes over duties formerly performed by Margot Fooshee, senior vice president of marketing and public relations, who left the company in August. He will start in early November.
Most recently, Scotti has been executive director of marketing for Vogue, where he was responsible for the overall strategic vision and the marketplace positioning of the magazine. Prior to that, he spent 15 years with American Express where he held several domestic and international positions, including head of global advertising and brand management.
In an internal memo to the J. Crew staff on Thursday, Drexler said: “Diego’s business and fashion experience will be instrumental in building brand awareness, developing integrated marketing plans and making the customer experience seamless from social media to direct mail to the in-store experience.”
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