By  on October 8, 2012

J. Hicks Lanier, who transformed a small men’s and boys’ private label manufacturing firm into one of the country’s leading branded manufacturers, said Monday he will retire as chief executive officer of Oxford Industries Inc. on Dec. 31. He has been with the company for 48 years and ceo for the past 35.

Thomas C. Chubb 3rd, currently president of the $759 million Atlanta-based corporation, will become ceo Jan. 1. Lanier will continue to serve as chairman of the company, which was purchased by his father and uncles in 1941.

“Hicks’ leadership during his 35 years as Oxford’s chief executive officer has been nothing short of extraordinary,” said E. Jenner Wood 3rd, presiding director of Oxford’s board. “More than a decade ago, he fashioned Oxford’s fundamental strategy to migrate from its historical roots as a private label manufacturer to what it is now, a company that stands on the firm foundation of its own, well-known lifestyle brands.”

Lanier, 72, credited Chubb with playing a “central role in our strategic and operational plans, particularly over the pivotal past decade as we have evolved into the brand-centric company we are today.”

Chubb came to Oxford as a summer intern in 1988 and joined the company full-time in 1989 as its in-house attorney. He was promoted to general counsel in 1999 and executive vice president in 2004. He was named president in 2009.

Oxford owns the Tommy Bahama, Lilly Pulitzer, Ben Sherman, Oxford Golf, Arnold Brant and Billy London labels. It also has a men’s tailored clothing division under the Lanier Clothing banner and manufactures several products under license for Kenneth Cole, Geoffrey Beene, Dockers and Ike Behar.

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