By  on February 19, 2014

LONDON — Richard Nicoll is poised to lend Jack Wills, the British high street clothing and accessories brand targeted at university-age consumers, a dash of urban designer sophistication.

On Wednesday, Nicoll was named creative director of the brand, a part-time role, and he will continue to design his own label. He showed his fall collection last weekend at London Fashion Week, a mix of sporty shapes with opulent fabrics and details.

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