NEW YORK — Coach Inc. has named Jason Weisenfeld senior vice president for global brand communications and collaborations.
Weisenfeld will join the company Dec. 1, and will be responsible for global communications for both the Coach and Reed Krakoff brands, including advertising and media strategies, as well as oversight of all strategic product collaborations. He reports to both Lew Frankfort, chairman and chief executive officer, and Reed Krakoff, president and executive creative director.
Weisenfeld will also join the board of the Coach Foundation, which the company founded in 2008 to fund projects that benefit women, as well as provide charitable contributions to local communities.
Prior to co-founding public relations firm Lividini Weisenfeld Partners with Jaqui Lividini in 2005, Weisenfeld was global advertising and communications director at Versace in Milan and before that was vice president of public relations at Barneys New York.
“Jason is a dynamic, creative communications specialist who has demonstrated the ability to build brand recognition in his years working within the fashion industry,” said Frankfort. Krakoff said that Weisenfeld’s talents will “complement and fuel the growth strategy” for both brands.
Weisenfeld said he is joining Coach “at another inflection point, as it increases its strategic presence on the global stage.”
Lividini will continue to operate her own firm, Lividini Partners.
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