J.C. Penney Co. Inc. appointed Kristen Blum executive vice president and chief technology officer, beginning Jan. 23.

Blum, who will report to chief operating officer Michael Kramer, will be responsible for the retailer’s jcp.com business and information technology systems.

“The transformation underway at J.C. Penney relies heavily on having the best performing, most effective technology to support our critical business functions and enhance our shopping experience,” Kramer said. “We are fortunate to have a solid technological infrastructure in place, and there is no one more talented or qualified in our industry to further develop and expand our capabilities than Kristen Blum. Having worked with her for many years, I have seen firsthand Kristen’s extraordinary ability to match strategic business objectives with technological solutions.”

A 25-year retail veteran, Blum, 46, has served as Apple Inc.’s director of supply chain solutions and international retail, as well as Abercrombie & Fitch Co.’s senior vice president and chief information officer. Most recently, she worked at PepsiCo. as the company’s senior vice president and chief information officer of enterprise transformation.

“With the company’s strong IT platform already in place, we will now turn up our imagination and wholeheartedly embrace the digital revolution to create an entirely new experience for our customers while simplifying processes for our associates,” Blum said.

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