By  on March 4, 2012

J.C. Penney Co. Inc. advanced its reinvention strategy on Friday by naming Laurie Beja Miller executive vice president of The Square, its upcoming new format for the center core.

Since the fall, Penney’s has installed new top management, overhauled its pricing, pared much of the inventory, and introduced a new logo and advertising with Ellen Degeneres. The store is also planning to phase in over the next three-and-a-half years 100 shops-in-shop in a sweeping revamp of the selling floor that also involves creating The Square as a major component. Penney’s has said little about The Square other than it will be a gathering place with ongoing attractions and services, possibly product demonstrations and other special events.

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