Sean John has appointed Jeff Tweedy president of the New York-based company, elevating him from the executive vice president of brand development and licensing position. Tweedy has largely overseen the company since the exit of Dawn Robertson from the president’s role in September 2010.
“Jeff was the first employee of Sean John, and nobody understands our brand DNA better,” said Sean “Diddy” Combs, founder and majority owner of Sean John. “He’s dreamed further for this brand than I even I have. Without Jeff, there would be no Sean John.”
Tweedy — who has been with the company since its founding in 1998, apart from a stint as president of G-III’s sportswear division from 2005 to 2007 — will join the board of Sean John, to which he reports. Also on the board is Combs; two representatives from The Yucaipa Cos., a major investor in the brand, and Derek Ferguson, chief development officer for all of Combs’ financial interests. Tweedy will earn an equity stake in Sean John.
“I’m now 100 percent accountable for the brand,” said Tweedy, adding Sean John has faced considerable hurdles in recent years as the young men’s landscape has been buffeted by the decline of urban brands. Refocusing the line as a fashion collection, and away from basics, has been a priority for Tweedy.
Total Sean John brand sales at retail this year are estimated at $350 million, up from less than $200 million in recent years. However, that figure is down from about $525 million the company claimed in 2008.
The core men’s sportswear business is exclusive to 429 Macy’s doors. Sean John is a completely licensed business in 17 categories, with the largest being men’s sportswear with Li & Fung USA, suits with Peerless, fragrance with the Estée Lauder Cos. Inc. and boys’ sportswear with LT Apparel Group.
LT Apparel Group relaunched the boys’ sportswear in 60 Macy’s doors this fall. Fishman & Tobin, which holds the boys’ tailored-clothing license and is a unit of Li & Fung, previously held the boys’ sportswear license from 2000 to 2010.
Macy’s premiered a new television commercial featuring Combs this fall, following a two-year hiatus advertising Sean John. “We’ve really weathered the storm while most of our counterpart brands are no longer here. We are a brand that’s here to stay, and it’s because of the hard work of Jeff Tweedy,” said Combs.
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)
@Pharrell and his wife Helen Lasichanh were among the stars that came out to celebrate @rimowa’s first pop-up concept shop. The space, which is located on Rodeo Drive in Beverly Hills, draws inspiration from airport luggage carousels and lounge areas – and features the company’s luggage and accessories. If the pop-up is successful it could pave the way for addition temporary shops throughout the world. #wwdfashion (📷: Owen Kolasinski/BFA)
@carineroitfeld celebrated @crfashionbook’s first calendar last night with a dinner party at Spring Place in Manhattan. Photographed by @stevenkleinstudio, the calendar takes on a fitness theme and features @joansmalls, @gigihadid, @danielle_herrington_ – pictured here – and more. “[Carine Roitfeld] wanted me to feel sexy and she wanted me to be myself and feel it out on my own and do what I felt was right,” said Herrington, aka Miss October. #wwdeye
@saintrecords and @virgilabloh last night at @americanexpress’ “A Night With Success Makers” event. “I always bring it back to community because without that I wouldn’t have the courage,” said Knowles when asked how she has gotten where she is now. Read more highlights from their conversation on WWD.com. #wwdeye (📷: @lizdoupnik)
This Just In: Industry sources have told WWD that Anastasia Soare is rumored to be considering selling her beauty business, @anastasiabeverlyhills. According to those sources, Soare has tapped investment bank Imperial Capital to explore sale options for her eponymous beauty brand –– and with at least $340 million in net sales, this would be a big deal. Put in context of other recent transactions for makeup companies, Soare’s price tag could be in the billions if she were to sell the whole thing. #wwdnews #wwdbeauty (📷: @clint_spaulding)
@assouline’s latest book, “The Spirit of Bentley: Be Extraordinary” captures the adventurous attitudes and opulent lifestyles of @bentleymotors’ most creative owners and enthusiasts throughout the U.K. The 292-page hardcover has a section dedicated to showing its team of skilled artisans and photos of its most colorful owners, from George Bamford to designer @alicetemperley, pictured here by Aline Coquelle. #wwdeye
@google released its report on the most popular search terms this year. For fashion brands, the list was led by @gucci, the luxury brand that stunned the market last October when it pledged to stop using fur. Runner ups were @supremenewyork and @fashionnova, along with more established brands like @louisvuitton, @chanelofficial and @ysl. #wwdfashion (📷: @aitorrosasphoto)
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)