Sean John has appointed Jeff Tweedy president of the New York-based company, elevating him from the executive vice president of brand development and licensing position. Tweedy has largely overseen the company since the exit of Dawn Robertson from the president’s role in September 2010.
“Jeff was the first employee of Sean John, and nobody understands our brand DNA better,” said Sean “Diddy” Combs, founder and majority owner of Sean John. “He’s dreamed further for this brand than I even I have. Without Jeff, there would be no Sean John.”
Tweedy — who has been with the company since its founding in 1998, apart from a stint as president of G-III’s sportswear division from 2005 to 2007 — will join the board of Sean John, to which he reports. Also on the board is Combs; two representatives from The Yucaipa Cos., a major investor in the brand, and Derek Ferguson, chief development officer for all of Combs’ financial interests. Tweedy will earn an equity stake in Sean John.
“I’m now 100 percent accountable for the brand,” said Tweedy, adding Sean John has faced considerable hurdles in recent years as the young men’s landscape has been buffeted by the decline of urban brands. Refocusing the line as a fashion collection, and away from basics, has been a priority for Tweedy.
Total Sean John brand sales at retail this year are estimated at $350 million, up from less than $200 million in recent years. However, that figure is down from about $525 million the company claimed in 2008.
The core men’s sportswear business is exclusive to 429 Macy’s doors. Sean John is a completely licensed business in 17 categories, with the largest being men’s sportswear with Li & Fung USA, suits with Peerless, fragrance with the Estée Lauder Cos. Inc. and boys’ sportswear with LT Apparel Group.
LT Apparel Group relaunched the boys’ sportswear in 60 Macy’s doors this fall. Fishman & Tobin, which holds the boys’ tailored-clothing license and is a unit of Li & Fung, previously held the boys’ sportswear license from 2000 to 2010.
Macy’s premiered a new television commercial featuring Combs this fall, following a two-year hiatus advertising Sean John. “We’ve really weathered the storm while most of our counterpart brands are no longer here. We are a brand that’s here to stay, and it’s because of the hard work of Jeff Tweedy,” said Combs.
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye