Sean John has appointed Jeff Tweedy president of the New York-based company, elevating him from the executive vice president of brand development and licensing position. Tweedy has largely overseen the company since the exit of Dawn Robertson from the president’s role in September 2010.
“Jeff was the first employee of Sean John, and nobody understands our brand DNA better,” said Sean “Diddy” Combs, founder and majority owner of Sean John. “He’s dreamed further for this brand than I even I have. Without Jeff, there would be no Sean John.”
Tweedy — who has been with the company since its founding in 1998, apart from a stint as president of G-III’s sportswear division from 2005 to 2007 — will join the board of Sean John, to which he reports. Also on the board is Combs; two representatives from The Yucaipa Cos., a major investor in the brand, and Derek Ferguson, chief development officer for all of Combs’ financial interests. Tweedy will earn an equity stake in Sean John.
“I’m now 100 percent accountable for the brand,” said Tweedy, adding Sean John has faced considerable hurdles in recent years as the young men’s landscape has been buffeted by the decline of urban brands. Refocusing the line as a fashion collection, and away from basics, has been a priority for Tweedy.
Total Sean John brand sales at retail this year are estimated at $350 million, up from less than $200 million in recent years. However, that figure is down from about $525 million the company claimed in 2008.
The core men’s sportswear business is exclusive to 429 Macy’s doors. Sean John is a completely licensed business in 17 categories, with the largest being men’s sportswear with Li & Fung USA, suits with Peerless, fragrance with the Estée Lauder Cos. Inc. and boys’ sportswear with LT Apparel Group.
LT Apparel Group relaunched the boys’ sportswear in 60 Macy’s doors this fall. Fishman & Tobin, which holds the boys’ tailored-clothing license and is a unit of Li & Fung, previously held the boys’ sportswear license from 2000 to 2010.
Macy’s premiered a new television commercial featuring Combs this fall, following a two-year hiatus advertising Sean John. “We’ve really weathered the storm while most of our counterpart brands are no longer here. We are a brand that’s here to stay, and it’s because of the hard work of Jeff Tweedy,” said Combs.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
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For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty