Sean John has appointed Jeff Tweedy president of the New York-based company, elevating him from the executive vice president of brand development and licensing position. Tweedy has largely overseen the company since the exit of Dawn Robertson from the president’s role in September 2010.
“Jeff was the first employee of Sean John, and nobody understands our brand DNA better,” said Sean “Diddy” Combs, founder and majority owner of Sean John. “He’s dreamed further for this brand than I even I have. Without Jeff, there would be no Sean John.”
Tweedy — who has been with the company since its founding in 1998, apart from a stint as president of G-III’s sportswear division from 2005 to 2007 — will join the board of Sean John, to which he reports. Also on the board is Combs; two representatives from The Yucaipa Cos., a major investor in the brand, and Derek Ferguson, chief development officer for all of Combs’ financial interests. Tweedy will earn an equity stake in Sean John.
“I’m now 100 percent accountable for the brand,” said Tweedy, adding Sean John has faced considerable hurdles in recent years as the young men’s landscape has been buffeted by the decline of urban brands. Refocusing the line as a fashion collection, and away from basics, has been a priority for Tweedy.
Total Sean John brand sales at retail this year are estimated at $350 million, up from less than $200 million in recent years. However, that figure is down from about $525 million the company claimed in 2008.
The core men’s sportswear business is exclusive to 429 Macy’s doors. Sean John is a completely licensed business in 17 categories, with the largest being men’s sportswear with Li & Fung USA, suits with Peerless, fragrance with the Estée Lauder Cos. Inc. and boys’ sportswear with LT Apparel Group.
LT Apparel Group relaunched the boys’ sportswear in 60 Macy’s doors this fall. Fishman & Tobin, which holds the boys’ tailored-clothing license and is a unit of Li & Fung, previously held the boys’ sportswear license from 2000 to 2010.
Macy’s premiered a new television commercial featuring Combs this fall, following a two-year hiatus advertising Sean John. “We’ve really weathered the storm while most of our counterpart brands are no longer here. We are a brand that’s here to stay, and it’s because of the hard work of Jeff Tweedy,” said Combs.
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)