Shiseido Co. Ltd. is celebrating its 140th anniversary by naming the first global spokesperson of its flagship brand: Academy Award-winning actress Jennifer Connelly.
“I’ve had a long relationship with Shiseido — I worked with them in the Eighties on an ad campaign, and have been using their products ever since,” said Connelly in an exclusive phone interview with WWD on Thursday afternoon. “It’s nice to reconnect with them after so many years.”
Connelly’s first role will be serving as the face of Shiseido’s Future Solution LX premium skin care line, and she will also serve as global spokesperson for Shiseido in its 88 countries and regions. Her first advertising campaign, shot earlier this week, will bow this fall.
“This year marks our 140th anniversary and it is our intention to look to the future and continue to inspire women around the globe,” said Hiroshi Maruyama, general manager of the international marketing department at Shiseido Co. Ltd. “Also, Future Solution LX was launched in 2009 to great growth globally, and we want to continue to elevate the line to the next level. We felt it needed a voice and a face to relate to, which is why we decided to create this role. We believe Jennifer, who is an accomplished actress and mother, will resonate with consumers around the world.”
Connelly — who won an Academy Award in 2002 for her performance in “A Beautiful Mind” — is known for choosing intelligent, quirky and often complicated characters in her film work. “I suppose we all aspire to find parts that are challenging and exciting,” she said. “I look for things I haven’t done before, things that will stretch me and frighten me just a little bit. Those are the most satisfying roles.”
She’s just started preproduction on “Writers,” which she terms “a story about a group of people at the crossroads.” It was written by and is being directed by Josh Boone.
“My character, Erica, is struggling with her relationship with her daughter,” said Connelly, noting that principal photography begins in March. “She feels she has given all of her self to her daughter, who is now rejecting her, and she’s trying to navigate that painful situation. She’s questioning many of her personal decisions. It’s a beautifully written film.”
A second film, “Virginia,” is expected out later this year. Connelly calls it a “very interesting, quirky, funny and moving story about a mother and son.”
“It’s about the coming of age of a teenage boy and his close relationship with his mother, who has raised him alone,” said Connelly. “She’s learning to let him go, and it’s a very tender story. It was a very personal story for the director, Dustin Lance Black.”
When she’s not acting, Connelly is spending every spare moment with her three children — including infant daughter Agnes Lark Bettany, whom she and husband Paul Bettany welcomed to the world on May 31. “It’s been so much fun to have a baby in the house again,” she said, noting that she was conducting the interview while her daughter was napping in another room. Connelly has two older sons, Kai Dugan, 15, and Stellan Bettany, 8. “I have my hands full, and I’m really enjoying [it].”
A room full of toiles at the haute couture atelier in the Dior exhibition at Les Arts Décoratifs, open in Paris since July 5. This is just one of three major exhibitions that have been timed to coincide with the house's 70th anniversary. See the rest of the exhibits, plus read WWD's look into the iconic brand's history. Link in bio. #wwdfashion (📷: @dominiquemaitre)
For spring, Pamplemousse's Danica Zheng presented her signature slip dresses attached to a white T-shirt along with floral windbreakers, off-the-shoulder cotton blouses and more. For more highlights from the New York trade shows, go to WWD.com. #wwdfashion
The Green Carpet Fashion Awards closed out Milan Fashion Week yesterday. The fashion industry flocked to the event, showing its efforts to support and spread the message of sustainability. Supermodel Gisele Bündchen said "if each one of us took at least one step is this direction, there is no saying how much could be done." #wwdeye #wwdfashion #mfw (📷: Lodovico Colli di Felizzano)
Etro’s show, titled “The Tree of Life,” was a celebration of the house’s 50th anniversary. “My father founded the company in 1968, which was the year of counterculture and psychedelia. It’s really a show that celebrates that and the paisley design of India and its origin,” said Veronica Etro. #wwdfashion #mfw #ss18 (📷: @delphineachard)
For @msgm’s spring 2018 show, creative director @massimogiorgetti said “Words, sounds, colors. Synthesis and therapy of a collection,” were the inspirations behind the collection, showing today. Read the rest of Milan spring 2018 inspirations on WWD.com. #mfw #wwdfashion #ss18
For her first solo album in over 10 years, Fergie tapped Carine Roitfeld, Mert and Marcus, Giovanni Bianco and more to create a fashion-focused video approach for the record, Double Dutchess. "Giovanni really helped me get back in touch with my tomboy side, my hardside," said the singer. #wwdeye #wwdfashion ( : @slovekinpics)