A graduate of Ecole de Management de Lyon, Durie has had two stints at Louis Vuitton, where he was most recently vice president, merchandising, Asia Pacific, and was responsible for product and visual merchandising in 13 countries. He started his career at the company and then left in 2003 to join Yves Saint Laurent. Durie returned to Louis Vuitton in 2011. He is relocating to New York from Hong Kong to assume his role at J.Mendel.
With extensive experience in merchandising and strategic marketing, Durie was part of the leadership team that helped turn around Yves Saint Laurent. From 2008 through 2011, he served as president of Yves Saint Laurent Asia Pacific, doubling its regional footprint and spearheading expansion into China.
Durie said, “The possibility to develop the global potential of an ultraluxury brand synonymous with exclusivity, femininity and craftsmanship, with its two ateliers in the very heart of Manhattan, comes rarely. I am truly excited about this opportunity.”
During her tenure, Sokol was instrumental in the expansion of J.Mendel’s ready-to-wear, which now accounts for 60 percent of the wholesale business, as well as entering new international markets.
Mendel said, “I am [pleased] that Marc Durie is joining the J.Mendel team in this pivotal role. After conducting a thorough search with our partners, The Gores Group, we are convinced that Marc is the right leader for J.Mendel’s future. His intimate knowledge of the luxury universe, along with his considerable experience in key international markets, makes him well-poised to achieve successful growth of the J.Mendel brand around the world.”
The company has other developments underfoot. After 18 years at the same Madison Avenue address, J.Mendel is relocating a few blocks north in October to double its store’s space. And for the third consecutive season, Daniel Jackson has shot the J.Mendel advertising campaign, which will once again feature Dutch model Bette Franke as styled by Melanie Ward.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews