By  on August 19, 2013

NEW YORK — Following a five-month search, J.Mendel has hired Marc Durie from Louis Vuitton to serve as president and chief executive officer.

He officially joins the company Aug. 27.

Durie will assume all of the responsibilities that were handled by Susan Sokol, who exited the company in February as president and chief operating officer after a five-year run, as well as ceo duties.

A graduate of Ecole de Management de Lyon, Durie has had two stints at Louis Vuitton, where he was most recently vice president, merchandising, Asia Pacific, and was responsible for product and visual merchandising in 13 countries. He started his career at the company and then left in 2003 to join Yves Saint Laurent. Durie returned to Louis Vuitton in 2011. He is relocating to New York from Hong Kong to assume his role at J.Mendel.

With extensive experience in merchandising and strategic marketing, Durie was part of the leadership team that helped turn around Yves Saint Laurent. From 2008 through 2011, he served as president of Yves Saint Laurent Asia Pacific, doubling its regional footprint and spearheading expansion into China.

Durie said, “The possibility to develop the global potential of an ultraluxury brand synonymous with exclusivity, femininity and craftsmanship, with its two ateliers in the very heart of Manhattan, comes rarely. I am truly excited about this opportunity.”

During her tenure, Sokol was instrumental in the expansion of J.Mendel’s ready-to-wear, which now accounts for 60 percent of the wholesale business, as well as entering new international markets.

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Mendel said, “I am [pleased] that Marc Durie is joining the J.Mendel team in this pivotal role. After conducting a thorough search with our partners, The Gores Group, we are convinced that Marc is the right leader for J.Mendel’s future. His intimate knowledge of the luxury universe, along with his considerable experience in key international markets, makes him well-poised to achieve successful growth of the J.Mendel brand around the world.”

The company has other developments underfoot. After 18 years at the same Madison Avenue address, J.Mendel is relocating a few blocks north in October to double its store’s space. And for the third consecutive season, Daniel Jackson has shot the J.Mendel advertising campaign, which will once again feature Dutch model Bette Franke as styled by Melanie Ward.

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