By  on September 27, 2013

Joe Fresh has hired Mario Grauso as chief operating officer, a new position geared to help put the brand on the global stage.

Joe Fresh is currently distributed only in North America and, in the past few years, has focused on opening stand-alone stores in Canada and the U.S. and rolling out shops inside J.C. Penney stores. Grauso will be responsible for overseeing the daily operations of the business, as well as new strategic partnerships and international retail expansion. He starts Oct. 7 and will report to Joe Mimran, president of Joseph Mimran & Associates Inc. and creative director of the Joe Fresh brand for Loblaw Cos. Ltd., which owns the brand. Mimran founded Joe Fresh.

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