Beauty veteran John Heffner has been appointed the new chief executive officer of Drybar. The current ceo, Michael Landau, who cofounded Drybar with his sister Alli Webb, will continue with the company as executive chairman.

Previously, Heffner was president of OPI and before that was president and ceo of CND. Throughout his career, he has also held various posts at Unilever and Procter & Gamble.

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