One of my first jobs was to sell bouquets of lily of the valley in the streets of Toulouse on Labor Day (the first of May) in France, as it is the tradition to offer the flower to mothers and wives on that day in France.
I started at the age of 17 and sold flowers for four years in a row. It was a great source of revenue for a student. Every year, thanks to a great location and bit of creativity, I made at least $2,000.
Now that I think about it, without any knowledge of what I was doing (other than basic common sense), I was implementing very basic but powerful marketing techniques which made this little initiative very successful: My product was superior in quality. At 3 a.m. every morning, I went to a farm to buy beautiful flowers—the best I could find. My offer was better than the other street sellers. I had simple bouquets of lilies, but I also made a more sophisticated mini-arrangement by adding a rose or a tulip, which increased my average unit sale from $5 to $25.
Also, my location was fantastic. I spotted a traditional French bakery where every year on Labor Day there was a long line of customers buying bread and cakes for the traditional family lunch. So I politely asked the baker if I could install my little self-made stand outside of the bakery and consequently the people queuing were all buying my flowers. Finally, most importantly, I was really enjoying it, which consumers could see. I learned a lot from this experience, and still today, when I visit stores, I always make sure we’re offering our consumers the right products and the most pleasurable experience in the perfect location.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia