NEW YORK — Continuing to boost its executive ranks, The Jones Group Inc. tapped Greg Clark as chief marketing officer.
A longtime J.C. Penney’s executive, Clark was most recently Penney’s senior vice president of creative marketing. Before, he had held several creative and marketing roles at retailers like Lane Bryant, Marshall Fields and Toys ‘R’ Us.
At Jones he will spearhead the company’s global marketing and brand identity across the various fashion brands in the portfolio, which include Brian Atwood, Rachel Roy, Kurt Geiger, Stuart Weitzman and Robert Rodriguez, as well as Jones New York, Nine West and Anne Klein. The executive’s areas will also include digital media strategy, brand development and creative services.
“Greg’s vast marketing and creative experience across a diverse group of brands adds tremendous value in the context of our corporate mission,” said Richard Dickson, Jones’ president and chief executive officer of branded businesses.
Clark will report to chief creative officer Stefani Greenfield, who lauded “his unique set of skills and expertise” as key strengths “to implement our vision of marketing as we continue the expansion of our fashion brands. Greg’s leadership will be instrumental in driving innovative marketing and branding campaigns that reinforce the company’s strategy to further connect our brands to consumers.”
Clark added that he will work with the Jones team “to advance the global marketing and brand-building programs.”
Stacy Lastrina previously held the title of Jones’ cmo. She exited from that role last year but continued to consult with the firm on special projects.
In the past year, Jones has brought in several top executives, including George Sharp as executive vice president of design, Scott Bowman as group president of global retail and international development, and Kathy Nedorostek as group president of global footwear and accessories.
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)