By  on March 18, 2013

NEW YORK — Continuing to boost its executive ranks, The Jones Group Inc. tapped Greg Clark as chief marketing officer.

A longtime J.C. Penney’s executive, Clark was most recently Penney’s senior vice president of creative marketing. Before, he had held several creative and marketing roles at retailers like Lane Bryant, Marshall Fields and Toys ‘R’ Us.

At Jones he will spearhead the company’s global marketing and brand identity across the various fashion brands in the portfolio, which include Brian Atwood, Rachel Roy, Kurt Geiger, Stuart Weitzman and Robert Rodriguez, as well as Jones New York, Nine West and Anne Klein. The executive’s areas will also include digital media strategy, brand development and creative services.

“Greg’s vast marketing and creative experience across a diverse group of brands adds tremendous value in the context of our corporate mission,” said Richard Dickson, Jones’ president and chief executive officer of branded businesses.

Clark will report to chief creative officer Stefani Greenfield, who lauded “his unique set of skills and expertise” as key strengths “to implement our vision of marketing as we continue the expansion of our fashion brands. Greg’s leadership will be instrumental in driving innovative marketing and branding campaigns that reinforce the company’s strategy to further connect our brands to consumers.”

Clark added that he will work with the Jones team “to advance the global marketing and brand-building programs.”

Stacy Lastrina previously held the title of Jones’ cmo. She exited from that role last year but continued to consult with the firm on special projects.

In the past year, Jones has brought in several top executives, including George Sharp as executive vice president of design, Scott Bowman as group president of global retail and international development, and Kathy Nedorostek as group president of global footwear and accessories.

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