By  on August 21, 2009

Juicy Couture promoted Laura Mays to senior vice president and managing director, North America.

Mays had been divisional vice president of merchandising at the Liz Claiborne Inc.-owned brand. In her newly created role, she is responsible for retail, wholesale and online distribution for the brand, focusing on merchandising, company-owned stores, wholesale and marketing for the Juicy Couture and the new Bird brands.

Mays has been with Liz Claiborne for more than six years in a variety of jobs, first with the Liz Claiborne brand and then at Juicy Couture, where she has been senior vice president of sales, vice president and general manager of accessories and, more recently, divisional vice president of merchandising. Mays has overseen the development and growth of the Juicy Couture accessories business and the positioning of apparel as well as the other categories — including children’s wear, footwear and pet attire — which make up the Juicy Couture lifestyle brand at wholesale.

Mays is based out of the brand’s New York office and reports to Edgar Huber, president of Juicy Couture.

“Laura’s history with the organization, understanding of the brand and passion for the customer makes her an ideal choice for this role as Juicy Couture grows and evolves,” Huber said.

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