By  on August 21, 2009

Juicy Couture promoted Laura Mays to senior vice president and managing director, North America.

Mays had been divisional vice president of merchandising at the Liz Claiborne Inc.-owned brand. In her newly created role, she is responsible for retail, wholesale and online distribution for the brand, focusing on merchandising, company-owned stores, wholesale and marketing for the Juicy Couture and the new Bird brands.

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