By  on November 1, 2012

On Thursday morning, Julianne Moore proved she was every bit the resilient New Yorker weathering Hurricane Sandy’s wrath. In order to speak with WWD about her recent appointment as a L’Oréal Paris spokeswoman, the award-winning actress ventured uptown from her powerless 11th Street apartment to use her brother-in-law’s car as a charging station for her cell phone. “I’m sitting in a car on the Upper East Side with my phone plugged into a cigarette lighter,” laughed Moore. “Meanwhile I’m getting e-mails from Paris and Los Angeles, where it’s business as usual.”

Moore said she and her family chose to stay put during and after the storm. “We are OK,” she said. “We didn’t want to go to a hotel because we have two dogs. One is a puppy.”

The new global brand ambassador and spokeswoman for an upcoming antiaging skin-care line called Cellular Renaissance, due in Europe in January, said partnering with L’Oréal offers the opportunity to share her appreciation for the brand’s universal appeal — across ages and ethnicities. “I’m an actual user of the brand and it’s hard not to be,” said Moore. “Every modern woman shops everywhere for beauty, but for me it’s mostly the airport or the drugstore. It’s nice to be promoting something that is accessible to everyone.”

Although L’Oréal executives would not reveal which U.S. products Moore would front, the brand said she’d make her L’Oréal Paris debut Stateside in the new year. They added she would also represent hair color in additional international markets in 2013.

Karen Fondu, president of L’Oréal Paris USA, called Moore “an inspiration to women all over the world. She is undeniably one of the most accomplished women of her time — an award-winning actress, children’s book author and supporter of several philanthropic efforts close to her heart. Julianne is the perfect addition to our family of spokespeople.”


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