By  on April 18, 2014

After months of final touches, Julien Farel’s new flagship in the freshly redesigned Loews Regency Hotel on Park Avenue is open for business. More than double the size of his original Madison Avenue location, the sparkling 10,000 square-foot beauty, wellness and fitness destination, now called Julien Farel Restore Salon & Spa, is meant as a one-stop shop for New York’s time-deprived power players. “It’s luxury beauty paired with efficiency so clients can make the most of their time with us,” said Farel, whose signature $650 cut is a favorite of regulars like Jonathan Tisch, Rafael Nadal and Ivanka Trump.

According to Farel, who oversaw the venture with his wife and the businesses’ chief executive officer, Suelyn Farel, the move is meant to elevate brand awareness and upgrade the client experience.

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